Novedades 2015: Giant

No podíamos olvidar en nuestro repaso a las novedades más interesantes que se presentaron en las distintas ferias celebradas en España y en Europa al mayor fabricante de bicicletas del mundo: Giant. Para este 2015, Giant ha querido reforzar la oferta dirigida al cicloturista con el lanzamiento de Defy, su […]

Customer Journey Mapping (CJM)

Introduction One of the biggest challenges facing companies when they want to become customer focused is that their own organisation is based around functional silos. This is not only noticeable to customers as they are passed from function to function looking for service, but also to companies themselves either when […]

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